What We Do
Clear Roles.Real Execution.
AURA prepares the brand and official authorization in Korea, while END Group executes regulation, customs and distribution on the ground across the GCC.
Operating Model
One route.
Clear ownership.
We do not present one company as the owner of every stage. Responsibilities are clearly divided between preparation in Korea and execution in the GCC, while AURA remains the brand’s single point of contact.
Source &
Validate.
Korea · Brand Curation
We review clinical data, ingredients, marketing claims and product performance to recommend K-derma brands and priority SKUs suited to GCC consumers and channels.
Authorize &
Align.
LOA · Commercial Terms
We secure an official LOA from the Korean brand owner and align supply scope, pricing, exclusivity and initial order volume to establish a legitimate starting point for distribution.
Register &
Import.
GCC · Regulatory & Logistics
END Group’s local regulatory team handles Dubai Municipality and SFDA registration, compliance and customs, with products stored in ISO-standard warehouses in Dubai and Riyadh.
Launch &
Distribute.
Retail · Marketplace · D2C
Products are sold through pharmacies, retail hubs, Amazon, Noon and END’s own ecommerce channels, supported by local merchandising and marketing teams.
Responsibility Map
Who owns
each stage.
AURA remains the brand’s single point of contact, while each local task is owned by the team that actually executes it.
Brand Selection
AURA’s validation results and END’s GCC demand data are reviewed together.
LOA & Commercial Terms
We finalize the official authorization, supply scope and initial transaction terms.
Regulation, Customs & Storage
Local regulatory and logistics teams execute the market-entry preparation.
Omnichannel Distribution
Dedicated teams operate sales across retail, marketplaces and owned ecommerce.
Ready for
your next market?
Tell us your brand’s current readiness and target markets, and we will review a realistic sequence for entry.
Start a Partnership