Privacy & Data
Privacy Policy
AURA KOREA processes only the personal data needed to respond to inquiries and manages it with care. This policy reflects the current corporate website, which does not provide accounts or online payments.
Scope and controller
AURA KOREA (“AURA,” “we,” “us”) publishes this policy to explain how we process personal data through our website and email in accordance with applicable privacy laws.
- Controller: AURA KOREA
- Address: 1F, 187 Yeoul-ro, Hwaseong-si, Gyeonggi-do (18471), Republic of Korea
- Email: contact@aurakorea.kr
This policy applies to the Korean, English and Spanish versions of our website and their inquiry functions.
Personal data we collect
We may process the following information to answer an inquiry and assess a potential collaboration.
| Category | Data | Source |
|---|---|---|
| Basic inquiry data | Name, company or brand, email address and inquiry type | Website inquiry form |
| Inquiry details | Products, target markets, timing and other information voluntarily included in the message | Inquiry form or email |
| Technical data | IP address, access time, browser and device information, error and security logs, and essential cookies | Web server and security systems |
Please do not include unnecessary sensitive data such as health information, national identification numbers, payment information or another person’s personal data.
Purposes and legal bases
- Identifying the sender, receiving an inquiry and providing a response
- Assessing the fit of a brand, product, target market or potential partnership
- Pre-contractual discussions and follow-up concerning NDA, LOA and commercial terms
- Maintaining inquiry history, handling disputes and preventing duplicate or abusive requests
- Maintaining website reliability and preventing security incidents
Depending on the applicable law, processing is based on your request and steps taken before a contract, consent, legal obligations or our legitimate interest in managing business inquiries securely. Without the necessary information, we may be unable to respond or assess a collaboration.
Retention and deletion
| Data | Retention standard |
|---|---|
| General inquiries and partnership-review records | Deleted without undue delay when the purpose is complete; retained for up to one year after the last contact where follow-up or dispute handling is reasonably required |
| Access and security logs | Up to three months where needed for security |
| Records subject to a contract or statutory duty | For the period required by the applicable contract or law |
Electronic records are deleted in a manner designed to prevent recovery, and paper records are shredded or destroyed. Records retained under law are separated from actively used data.
Disclosure to third parties
We do not sell personal data or ordinarily disclose it to third parties. We may disclose limited information where you have separately consented, where disclosure is required by law, or where it is necessary to protect life or physical safety in an emergency.
If an inquiry must be shared with END Group or another execution partner for a brand review, we will first explain the recipient, purpose, data, and retention period and obtain any consent required by law.
Service providers and international transfers
We may use specialist providers for website hosting, email delivery and security operations. We require them by contract to process personal data only as needed to provide the relevant service and to protect it appropriately.
This website is currently operated in a local development environment. Before public launch, we will identify the actual hosting, email and form-delivery providers and update this section with their names, services and retention standards.
We do not currently intend to transfer inquiry data outside Korea. Before using an overseas cloud, analytics, CRM or live-chat service, we will disclose the recipient, country, data, purpose, timing and method, and retention period, and complete any process required by law.
Cookies and access logs
The website may use essential cookies or similar technologies for language settings, administrator login, security and core functions. We do not currently use advertising or marketing-tracking cookies for general visitors.
You can block or delete cookies through your browser settings, although blocking essential cookies may affect some functions. If analytics or third-party live chat is enabled, we will update this policy and provide a consent interface where required.
Your rights
You may request access to, correction or deletion of, restriction of processing of, or withdrawal of consent concerning your personal data. Please send a request to contact@aurakorea.kr. We will verify the requester and respond within the period required by applicable law.
A request may be limited where it would affect another person’s rights, trade secrets or a legal retention obligation. Residents of the EU or EEA may also have rights to object, data portability and to lodge a complaint with their competent supervisory authority where the GDPR applies.
Security measures
- Limiting access to people who need it for their work
- Using HTTPS and account-security controls
- Applying security updates, backups, logging and anomaly reviews
- Securely deleting data when its retention period ends
- Supervising service providers and personnel who handle personal data
No internet transmission can be guaranteed to be completely secure. Please avoid including sensitive information that is not needed for our business review.
Contact and policy changes
For privacy questions, complaints or requests, please contact the AURA KOREA operations team.
- Email: contact@aurakorea.kr
- Address: 1F, 187 Yeoul-ro, Hwaseong-si, Gyeonggi-do (18471), Republic of Korea
In Korea, you may also contact the Privacy Infringement Report Center at 118 or the Personal Information Protection Commission for further assistance.
When this policy changes, we will publish the revised text and effective date on the website before it takes effect. Material changes may be communicated through an additional reasonable notice.